Week 15 Topic of the Week
A Social Media News Release is a “press release format designed for online media. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people such as journalists, bloggers, publishers and the public at large. SMNR can also be used for event or product launches (information retrieved at http://http://www.realwire.com/servicesSMNR.asp).”
If a PR practitioner is not using a SMNR then I would recommend it to them. If they feel the need to send out information in a variety of ways (audio, video, graphics, quotes) and get instant feedback from blogger comments then they should use this online version of the news release. PR practitioners need to stay up to date with technological advancements as they allow quicker more efficient ways of communication. If you wish to create a SMNR this site will help set it up and this will help you with writing and distributing. Here is a great example of what one should look like.
