A Growing Trend for PR Professionals and defending Celebreties?

Posted in PRCA 3330: PR Connections on April 27, 2010 by mc02131

So after the whole Tiger Woods saga came out with the whole “sexual addiction” thing, I figured that was just Tiger’s Public Relations expert telling him that it would be a smart idea to enter rehab and “come clean” in his effort to transform his reputation. Apparently Tiger is not the only celebrety using this tactic as former ESPN broadcaster and Mets General Manager Steve Philips entered the same kind of rehab for “sexual addiction”. So I’m just wondering if this is going to be an ongoing trend for cheating celebreties to enter sex rehab. I would like feedback. Do yall think these are just desperate PR attempts to help their image?

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Sports Public Relations

Posted in PRCA 3330: PR Connections on April 27, 2010 by mc02131

Ok, so I was reading this article and it caught me off guard to read some of the information I read. I was suprised to read the statement “Sports PR is a highly demanding field that requires a lot of hours and generally low pay“. I was under the impression any job in Public Relations would pay a decent salary. I mean, the phrase “high demand, with lots of hours and generally low pay” doesnt exactly scream “pursue me”. I guess a lot of it depends on what kind of sports organization you are working for. It’s understandable that professional sports teams or “big time college schools” would pay a PR professional more than a smaller Division 2 school, but I would still expect any PR job to be fairly well paying? Anyways, if your interested in learning more about sports and public relations click here.

Topic of the Week: Week 16

Posted in PRCA 3330: Topic of the Week on April 26, 2010 by mc02131

Blogging tips for new bloggers!

-Have a unique catchy tagline.
-Update your blog regularly.
-Comment on other peoples blog (then you will be more likely to get comments on your own)
-Include URL’s in your blog.
-Add images and videos to each blog post.
-Make sure you have minimal grammar errors.
-Have an about me page.
– It’s a good idea to use bulletts when you are listing things out.
-Blog about current events.
-Try to avoid abbreviating words.
-Blog about topics you are interested in. Blogging should be fun! ūüôā

Week 15 Topic of the Week

Posted in 1, PRCA 3330: Topic of the Week on April 21, 2010 by mc02131

A Social¬† Media News Release¬†is a “press release format designed for online media. The press release was written with just the ‚Äúpress‚ÄĚ in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people such as journalists, bloggers, publishers and the public at large. SMNR¬†can also be used ¬†for¬† event or product launches (information retrieved at http://http://www.realwire.com/servicesSMNR.asp).”
If a PR practitioner is not using a SMNR then I would recommend it to them. If they feel the need to send out information in a variety of ways (audio, video, graphics, quotes) and get instant feedback from blogger comments then they should use this online version of the news release. PR practitioners need to stay up to date with technological advancements as they allow quicker more efficient ways of communication. If you wish to create a SMNR this site will help set it up and this will help you with writing and distributing. Here is a great example of what one should look like.

Social Media News Releases (SMNR)

Posted in 1, PRCA 3330: PR Connections on April 21, 2010 by mc02131

A Social Media News Release¬†is a “press release format designed for online media.¬† The press release was written with just the ‚Äúpress‚ÄĚ in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people such as journalists, bloggers, publishers and the public at large.”¬†¬† SMNR¬†can also be used ¬†used for¬† event¬†and product launches (information retrieved at http://www.realwire.com/servicesSMNR.asp).¬†

According to Paolina Milana , the VP for Marketwire, one of the advantages of the SMNR is how they are “formatted so information is easy to scan, utilizing bullets and lists of ready made quotes instead of dense text.”¬† Michael Lissauer, the executive vice president of Business Wire, gives another advantage of writing an effective SMNR and how if you can “write a news release effectively, they can bypass the gatekeepers, the journalists, who always had the opportunity of interpreting the release how they wanted”¬†¬†¬† Hyperlinks are also often used in the text and they connect people to other social media networking sites.¬†¬† SMNR just give people the opportunity to view news releases in a different aspect than other avenues (traditional news release)¬†such as seeing a video or hearing a podcast.¬† (Quotes retrieved from Public Relations Writing and Media Techniques 6th edition)

Some of the disadvantages when people complain about the Social Media News Release are that they contain too much information and sometimes include too many hyperlinks which draws the focus away from the main point of the message.¬†One interesting article I read argues SMNR’s are too expensive and not worth the money¬†because no one reads them.¬† ¬†¬†Some people say the online version of the news release takes away from the traditional offline news release, but as writer Lena West says (in the¬† Public Relations Writing and Media Techniques 6th edition¬†book) the SMNR is a “compliment NOT a replacement for traditional releases.”

If a PR practitioner is not using a SMNR then I would recommend it to them.  If they feel the need to send out information in a variety of ways (audio, video, graphics, quotes) and get instant feedback from blogger comments then they should use this online version of the news release.  PR practitioners need to stay up to date with technological advancements as they allow quicker more efficient ways of communication.  If you wish to create a SMNR this site will help set it up and this  will help you with writing and distributing.  Here is a great example of what one should look like. 

Here are some tips for creating SMNR the textbook shares (Public Relations Writing and Media Techniques 6th edition):

  • Include links to pages where multiple instances of your key words/phrases reinforce your message.
  • Place terms in key positions like headlines and first paragraphs.
  • Distribute a release through a service that carries hyperlinks to downstream sites such as Yahoo! Finance, AOL News, and Netscape.
  • Use short headlines and subheads to highlight main points and interest.¬† They should not just be a repeat of the lead paragraph.
  • Make it clear how your announcement is relevant for the editors’ readers
  • Look for creative ways to tie your announcement in to current news or trends.
  • Do not overdo it.¬† It’s important to write colorfully and to include descriptions of people, places and events, but do not write poetry when you want press.

My first event set up went great!

Posted in 1, PRCA 3330: PR Connections on April 20, 2010 by mc02131

All information from the reading notes can be retrieved at:

Posted in 1, PRCA 3330 :Reading Notes on April 20, 2010 by mc02131

http://www.coursesmart.com/9780205651856