“Wag the Dog” Movie Analysis

Robert Deniro plays an unethical on soo many levels campaign strategest in the movie “Wag the Dog”. Deniro’s character, Conrad Bream, with the help of a movie producer ,Stanley Motts(played by Dustin Hoffman), come up with a fake or staged war to help save the presidents campaign.
I would definately affiliate Bream with an exenstentialist approash to Public Relations. To him the most “practical choice” at the time was  to stage a war with Albania to take some attention off of the presidents mischevious actions with the young lady. Bream clearly exemplified the existentialist approach to satisfy himself and not the public or organizations code of ethics.
Bream’s actions displace many of the six core values in the Code of Ethics but none as much as the “Honesty” value which states: Adhering to the highest standards of accuracy and truth advancing the interest of clients and employers(Public Relations: Strategies and Tactics,78). Manipulating the public into believing the U.S. is at was with Albania is not honest by any means and certainly does not help the psychie of the public.
This is a great movie in that I believe it shows how easy it is for the media to manipulate the public of what is going on in the economy. The media is the dog and we the public are the tail. Why does a dog wag its tail? Because the dog is smarter than the tail and the dog can. Why does the media manipulate the public? Because as a whole the public is not as smart as the media and politicians.
Although I found this movie entertaining to watch, it did depict the PR practitioner in a negative view. Basically, he is looked at as a person who will lie, cheat, steal and do whatever he can do to satisy his own interest. He is embodied as a selfish person who does not care about the public.


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