Chapter 4, Public Relation Firms

The big issue i learned in this chapter is the advantages and disadvantages of using PR Firms. Some of the advantages are objectivity which means the firm can analyze the clients needs or problems from a different point of view and off new insights. They have a variety of skills and expertise which have specialist in many different areas: speech, writing, trade magazing placement and investor relations help. Another advantage is the international jobs, like working with corporate sponsorship issues with an Olympicsm which benefits the extensive resources fromt he firm.
Some of the negative issues of PR firms include cost because the outside counsel with PR firms is expensive. Another disadvantage is the lack of full time commitment from the Firms employers. For the most part however, i believe the positives far outway the negatives regarding Public Relation Firms.


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