Chapter 7: Communication

This chapter discusses communication, which is also called executio, and “is the third step in the Public Relations process. Five possible objectives at this stage are message exposure, accurate dissemination of the message, acceptance of the message, attitude change, and change in overt behavior”(Public relations: Stategies and Tactics 190).  The six main goals of commucation are to recieve the message, pay attention to messages, understanding messages, believability of the message and believing it, remembering the message, and acting on the message.

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