Chapter 7: Communication

This chapter discusses communication, which is also called executio, and “is the third step in the Public Relations process. Five possible objectives at this stage are message exposure, accurate dissemination of the message, acceptance of the message, attitude change, and change in overt behavior”(Public relations: Stategies and Tactics 190).  The six main goals of commucation are to recieve the message, pay attention to messages, understanding messages, believability of the message and believing it, remembering the message, and acting on the message.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: