Archive for February, 2010

The Power of Persuasion

Posted in 1, PRCA 3330: Personal on February 25, 2010 by mc02131

Topic of the Week 8: The News Lead

Posted in 1, PRCA 3330: Topic of the Week on February 22, 2010 by mc02131

This week we looked at a lab on  NewsU The Lead Lab and it was very beneficial for me as it pointed out some great points to consider when writing a lead for a particular story. Leads are one of the first and most important ways to get a readers attention. To write a good lead you need to consider the 5 W’s and H (what happened, who did it happen to, where and when did it happen, and how did it happen). With this knowledge you need to ask yourself whats the news and whats the story about. The site gives 3 key suggestions that experienced reporters use when they are trying to find a good lead: 1)try to put yourself in the role of the viewer;2)Interview your best source which is yourself;3)Dont spend all your time on a lead because you can revise it later. When revising your lead it’s always a good idea to read your lead outloud to hear how in sounds. It’s also good to see which words you can eliminate from the lead to stop yourself from sounding too wordy. Finally, one of the most important things is to make sure your lead is accurate and clear. One thing that really suprised me was that the site mentioned how it’s sometimes ok to start a lead off with a quote, but in general you want to avoid it. These were some of the great tips I got from reading over NewsU The Lead Lab.

Attraction and Relationships

Posted in 1, PRCA 3330: Personal on February 22, 2010 by mc02131

Chapter 7: PRCA 3330

Posted in 1, PRCA 3330 :Reading Notes on February 21, 2010 by mc02131

Topic of the Week 6: What makes a story newsworthy

Posted in 1, PRCA 3330: Topic of the Week on February 21, 2010 by mc02131

Tips retrieved in Public Relations Writing 6th Edition

Here’s some things that make a topic newsworthy. Here what I’m doing for my client…
To increase awareness about my client, Monique Dipple, and her dept. on campus (The Department of Environmental Safety),I would like to get her dept. in hte news somehow. There are various tactics that can be used to make the dapartment newworthy to increase the dept. awareness around the Statesboro community. These tactics include contest (ex.prize for who can recycle the most), special events (ex.have a “big name” on campus to discuss environmentals awareness), polls and surveys (ex.have a poll in the newspaper about how much you recycle), top 10 lists (ex. list top 10 polluters in newspaper),stunts(ex. if campus recycles enough in 1 week, school will be canelled for a day), product demonstrations (ex. have a “big name” demonstrate the importance of environmental safety), rallies and protest (ex. have a “recycling rally” on campus with fun events at the rally to get people to come), personals appearances (ex. department speaks to students on campus), and awards (ex. Dept. of Env. Safety gives out some reward).
These are all ideas that can give my client and her department (Dept. of Env. Safety) some quality news time.

Topic of the Week:Week 7: One Week of Twitter

Posted in PRCA 3330: Topic of the Week on February 21, 2010 by mc02131

I have really enjoyed using Twitter for the time in a while that I have been on it. I love how simple the site is to communicate and network with other people. I suprised myself after the first week of just getting back on the site with how much I got on it, and after hearing about all the success stories with people on Twitter i’m going to continue using it more frequently.  One individual I have communicated with the most shares the same passion I do for the Braves. Infact, I believe he is involved within the Braves organization in some aspect but I have not asked him yet. My dream is to work in the front office of one of my favorite sports teams, and networking with individuals who share my passion for organizations such as the Atlanta Braves will only help my chances of getting my dream job. Being the sports fan I am thinks it’s soo cool to be able and follow guys you see on TV and in a way get updates on whats going on their lives. Some of the celebreties I am following include: Lance Armstrong, David Letterman, Charles Barkley, Dwayne Johnson or as most know him by “The Rock”, John Mayer, Jalen Rose, Dwight Howard, and many more. I had no clue Twitter was as popular until I started hearing countless stories related to it on the news. I remember a while ago NBA star Charlie Villanueva of the Millwakee Bucks sent out a “Tweet” during halftime and the coach was not happy to say the least because he thought it made it look like his players were not “into the game”. Sports talk radio and ESPN just had a field day with that and I found it very intruiging. There have been many similar instances involving celebreties and Twitter.  Ever sense these instances i’ve been trying to find as many celebreties on Twitter as I can and see what they have to “Tweet” about. Other than celebreties Twitter has been useful in that it’s a great Public Relations tool for companies and organizations. If your a big sports fan like me you may want to follow espn / ESPN Sports News and Crystal_ESPN / Crystal Howard/ESPN. They send out updates on what ESPN is going to cover each night let the public know of any events going on in the sports world. Twitter is definately a great PR tool and while following these two I have seen the influence Twitter can have on a PR Professional. Other than sports reporters I have benefitted from following PaulIngersole / Paul Ingersole. He does online advertising work and following his updates has been especially beneficial for me because I can see myself doing something similar as himself. I’ve come to really enjoy Twitter, and I am very glad my Public Relations Writing teacher,Mrs. Nixon, influenced the class to get on the web-site. I would strongly urge anyone to follow her as well on twitter if you are not already (BarbaraNixon@twitter.com). If you would like to reach me on Twitter you can do so by reaching me at http://twitter.com/mc02131. Hope to get a “tweet” from you soon!

PR Connections: Reaction to the new reality PR show “Kell on Earth”

Posted in 1, PRCA 3330: PR Connections on February 21, 2010 by mc02131