Archive for the PRCA 3330: PR Connections Category

A Growing Trend for PR Professionals and defending Celebreties?

Posted in PRCA 3330: PR Connections on April 27, 2010 by mc02131

So after the whole Tiger Woods saga came out with the whole “sexual addiction” thing, I figured that was just Tiger’s Public Relations expert telling him that it would be a smart idea to enter rehab and “come clean” in his effort to transform his reputation. Apparently Tiger is not the only celebrety using this tactic as former ESPN broadcaster and Mets General Manager Steve Philips entered the same kind of rehab for “sexual addiction”. So I’m just wondering if this is going to be an ongoing trend for cheating celebreties to enter sex rehab. I would like feedback. Do yall think these are just desperate PR attempts to help their image?

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Sports Public Relations

Posted in PRCA 3330: PR Connections on April 27, 2010 by mc02131

Ok, so I was reading this article and it caught me off guard to read some of the information I read. I was suprised to read the statement “Sports PR is a highly demanding field that requires a lot of hours and generally low pay“. I was under the impression any job in Public Relations would pay a decent salary. I mean, the phrase “high demand, with lots of hours and generally low pay” doesnt exactly scream “pursue me”. I guess a lot of it depends on what kind of sports organization you are working for. It’s understandable that professional sports teams or “big time college schools” would pay a PR professional more than a smaller Division 2 school, but I would still expect any PR job to be fairly well paying? Anyways, if your interested in learning more about sports and public relations click here.

Social Media News Releases (SMNR)

Posted in 1, PRCA 3330: PR Connections on April 21, 2010 by mc02131

A Social Media News Release is a “press release format designed for online media.  The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people such as journalists, bloggers, publishers and the public at large.”   SMNR can also be used  used for  event and product launches (information retrieved at http://www.realwire.com/servicesSMNR.asp). 

According to Paolina Milana , the VP for Marketwire, one of the advantages of the SMNR is how they are “formatted so information is easy to scan, utilizing bullets and lists of ready made quotes instead of dense text.”  Michael Lissauer, the executive vice president of Business Wire, gives another advantage of writing an effective SMNR and how if you can “write a news release effectively, they can bypass the gatekeepers, the journalists, who always had the opportunity of interpreting the release how they wanted”    Hyperlinks are also often used in the text and they connect people to other social media networking sites.   SMNR just give people the opportunity to view news releases in a different aspect than other avenues (traditional news release) such as seeing a video or hearing a podcast.  (Quotes retrieved from Public Relations Writing and Media Techniques 6th edition)

Some of the disadvantages when people complain about the Social Media News Release are that they contain too much information and sometimes include too many hyperlinks which draws the focus away from the main point of the message. One interesting article I read argues SMNR’s are too expensive and not worth the money because no one reads them.    Some people say the online version of the news release takes away from the traditional offline news release, but as writer Lena West says (in the  Public Relations Writing and Media Techniques 6th edition book) the SMNR is a “compliment NOT a replacement for traditional releases.”

If a PR practitioner is not using a SMNR then I would recommend it to them.  If they feel the need to send out information in a variety of ways (audio, video, graphics, quotes) and get instant feedback from blogger comments then they should use this online version of the news release.  PR practitioners need to stay up to date with technological advancements as they allow quicker more efficient ways of communication.  If you wish to create a SMNR this site will help set it up and this  will help you with writing and distributing.  Here is a great example of what one should look like. 

Here are some tips for creating SMNR the textbook shares (Public Relations Writing and Media Techniques 6th edition):

  • Include links to pages where multiple instances of your key words/phrases reinforce your message.
  • Place terms in key positions like headlines and first paragraphs.
  • Distribute a release through a service that carries hyperlinks to downstream sites such as Yahoo! Finance, AOL News, and Netscape.
  • Use short headlines and subheads to highlight main points and interest.  They should not just be a repeat of the lead paragraph.
  • Make it clear how your announcement is relevant for the editors’ readers
  • Look for creative ways to tie your announcement in to current news or trends.
  • Do not overdo it.  It’s important to write colorfully and to include descriptions of people, places and events, but do not write poetry when you want press.

My first event set up went great!

Posted in 1, PRCA 3330: PR Connections on April 20, 2010 by mc02131

PR Connections :So why do I get negative reactions from people when I tell them I’m minoring in PR?

Posted in 1, PRCA 3330: PR Connections on April 13, 2010 by mc02131

PR Connections :Career Fair for Communications Dept. on Wed. April 14th!

Posted in 1, PRCA 3330: PR Connections on April 13, 2010 by mc02131

Tommorrow from 12-3, I , along with 3 other people from my Event Mang. class will be hosting a career fail at the CAT (Center for Art and Theatre) building on the GSU campus. If you come, you will have the opportunity to network with various professional in Journalism, Public Relations, and Mass Communication. A long with interreacting with these individuals when you sign in at the event you will automatically be a candidate to win door prizes. It’s going to be a great event and we encourage you to come!

PR Connections :My reaction/ evaluation to an event I attended earliar in the semester

Posted in 1, PRCA 3330: PR Connections on April 13, 2010 by mc02131

Earlier this semester I attended a Drag Show in the Russell Union for extra credit in my Social Policy class. In case you are not aware of what a Drag Show is, it is a show where men dress up as women and put on a show dancing and flaunting off their “feminine” body. I would never ever attend this kind of event again, but sense it was for extra credit it was bearable. I’m pretty sure most of the students there were there for some type of extra credit opportunity. I have never been to a Drag Show before, but it seemed the overall purpose of the event was achieved. The purpose of the event to me at least was just to show off a different subculture. One aspect of the event I did like was after they danced and walked on the catwalk the “Ladies” took some questions from the audience which I stayed for.

I talked to a girl who went last year, and she said that show was a little better because the crowd was a more into it. They were missing their main performer so that could have been a reason. Overall, it was a well run show, and everything seem to run smoothly. The only aspect that could have been run better was getting into and out of the show because there were a lot of people there. I would have liked it if they let people out by roes, because everyone was trying to grab their extra credit on the way out and it was just a major hassle to get everybody through. I would have also liked it if they had drinks and popcorn available.