Archive for the PRCA 3330: Topic of the Week Category

Topic of the Week: Week 16

Posted in PRCA 3330: Topic of the Week on April 26, 2010 by mc02131

Blogging tips for new bloggers!

-Have a unique catchy tagline.
-Update your blog regularly.
-Comment on other peoples blog (then you will be more likely to get comments on your own)
-Include URL’s in your blog.
-Add images and videos to each blog post.
-Make sure you have minimal grammar errors.
-Have an about me page.
– It’s a good idea to use bulletts when you are listing things out.
-Blog about current events.
-Try to avoid abbreviating words.
-Blog about topics you are interested in. Blogging should be fun! 🙂

Week 15 Topic of the Week

Posted in 1, PRCA 3330: Topic of the Week on April 21, 2010 by mc02131

A Social  Media News Release is a “press release format designed for online media. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people such as journalists, bloggers, publishers and the public at large. SMNR can also be used  for  event or product launches (information retrieved at http://http://www.realwire.com/servicesSMNR.asp).”
If a PR practitioner is not using a SMNR then I would recommend it to them. If they feel the need to send out information in a variety of ways (audio, video, graphics, quotes) and get instant feedback from blogger comments then they should use this online version of the news release. PR practitioners need to stay up to date with technological advancements as they allow quicker more efficient ways of communication. If you wish to create a SMNR this site will help set it up and this will help you with writing and distributing. Here is a great example of what one should look like.

Topic of the Week: Week 13

Posted in 1, PRCA 3330: Topic of the Week on April 12, 2010 by mc02131

Here are some reasons I believe PR people can drive Journalist NUTS! 

1) Sending them memo’s that are to long.


2) Sending out spam.


3) Not having a subject in the headline of an email.


4) Sending too many e-mails ….I HATE when I get e-mails from one particular person ALL the time. I can imagine this occurrs often for journalist.

5)A press release more than two sides long.

6)Making mistakes in news releases that are not factual

7)Not meeting deadlines

8)Calling a journalist to ask why a press release was not published

9)Excess hype words used in news releases (ex. Extravigant!)

10)Poorly written material and not knowing how to format correctly.

Topic of the Week: Week 11

Posted in 1, PRCA 3330: Topic of the Week on March 30, 2010 by mc02131

This was a very helpul NewsU for me (The Language of the Image (NewsU)) with my assignment I just did with a photo caption. My photo type was “Informational” which is a visual recor of a person, place, or event. There is also a passive(peoples essential purpose to have their photo takin for publication) and Active(show real people in real events in real time) type of photo.

Topic of the Week: Week 12

Posted in 1, PRCA 3330: Topic of the Week on March 30, 2010 by mc02131

Topic of the Week 8: The News Lead

Posted in 1, PRCA 3330: Topic of the Week on February 22, 2010 by mc02131

This week we looked at a lab on  NewsU The Lead Lab and it was very beneficial for me as it pointed out some great points to consider when writing a lead for a particular story. Leads are one of the first and most important ways to get a readers attention. To write a good lead you need to consider the 5 W’s and H (what happened, who did it happen to, where and when did it happen, and how did it happen). With this knowledge you need to ask yourself whats the news and whats the story about. The site gives 3 key suggestions that experienced reporters use when they are trying to find a good lead: 1)try to put yourself in the role of the viewer;2)Interview your best source which is yourself;3)Dont spend all your time on a lead because you can revise it later. When revising your lead it’s always a good idea to read your lead outloud to hear how in sounds. It’s also good to see which words you can eliminate from the lead to stop yourself from sounding too wordy. Finally, one of the most important things is to make sure your lead is accurate and clear. One thing that really suprised me was that the site mentioned how it’s sometimes ok to start a lead off with a quote, but in general you want to avoid it. These were some of the great tips I got from reading over NewsU The Lead Lab.

Topic of the Week 6: What makes a story newsworthy

Posted in 1, PRCA 3330: Topic of the Week on February 21, 2010 by mc02131

Tips retrieved in Public Relations Writing 6th Edition

Here’s some things that make a topic newsworthy. Here what I’m doing for my client…
To increase awareness about my client, Monique Dipple, and her dept. on campus (The Department of Environmental Safety),I would like to get her dept. in hte news somehow. There are various tactics that can be used to make the dapartment newworthy to increase the dept. awareness around the Statesboro community. These tactics include contest (ex.prize for who can recycle the most), special events (ex.have a “big name” on campus to discuss environmentals awareness), polls and surveys (ex.have a poll in the newspaper about how much you recycle), top 10 lists (ex. list top 10 polluters in newspaper),stunts(ex. if campus recycles enough in 1 week, school will be canelled for a day), product demonstrations (ex. have a “big name” demonstrate the importance of environmental safety), rallies and protest (ex. have a “recycling rally” on campus with fun events at the rally to get people to come), personals appearances (ex. department speaks to students on campus), and awards (ex. Dept. of Env. Safety gives out some reward).
These are all ideas that can give my client and her department (Dept. of Env. Safety) some quality news time.